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Join Us for a Live Workshop on Modern Email Marketing

Published: 19/04/2018

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — ... Read more

Source: feeds.copyblogger.com
Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant

Published: 18/04/2018

So, you may remember not that long ago — as in, last month — I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things t ... Read more

Source: feeds.copyblogger.com
How to Turn Leads into Clients with Modern Email Marketing

Published: 17/04/2018

When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it ... Read more

Source: feeds.copyblogger.com

7 Ways to Make Your Writing Personal (but Not Self-Indulgent)

Published: 16/04/2018

I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but sel ... Read more

Source: feeds.copyblogger.com
3 Content Marketing Myths and Their Reality-Based Solutions

Published: 12/04/2018

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful o ... Read more

Source: feeds.copyblogger.com
Why Great Content Alone Isn’t Enough to Build an Audience

Published: 11/04/2018

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our ... Read more

Source: feeds.copyblogger.com

How to Stop Wishing You Had More Time to Write

Published: 10/04/2018

“If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about h ... Read more

Source: feeds.copyblogger.com
One Factor that Caused the Current Content Marketing Climate (and How to Fix It)

Published: 9/04/2018

Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers ... Read more

Source: feeds.copyblogger.com
Updated: A Breakthrough Resource for Your Content Creation

Published: 4/04/2018

Editorial Note: Pssst, we actually do have a real breakthrough resource for you — but doors close today, Wednesday, April 4 at 5:00 p.m. Pacific Time. You can check it out here: Creative Content ... Read more

Source: feeds.copyblogger.com

26 Writing Exercises That’ll Give Your Content More Punch and Power

Published: 4/04/2018

Wouldn’t you love to smash your content out of the ring every time? To always land that knockout blow, just like your blogging idols? Imagine having the same audience of cheering fans, clamoring to re ... Read more

Source: smartblogger.com
3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

Published: 3/04/2018

Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales c ... Read more

Source: feeds.copyblogger.com
Struggling to Finish Your Blog Post? Try This Quick Editing Tip

Published: 2/04/2018

Publishing content regularly — and striving to improve with each new creation — is a proven way to figure out how to serve your audience and meet your business goals. But I have other thin ... Read more

Source: feeds.copyblogger.com

Welcoming Our New Students to the Creative Foundations Course!

Published: 29/03/2018

Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you the essentials that every conten ... Read more

Source: feeds.copyblogger.com
4 Ways to Craft Content that Earns Your Audience’s Attention

Published: 28/03/2018

About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point ... Read more

Source: feeds.copyblogger.com
Creative Content Foundations Is Open for Enrollment

Published: 27/03/2018

We’re excited to announce that our Creative Content Foundations class is open for new students! And we’re launching it at what can only be called a screaming deal — but just for this ... Read more

Source: feeds.copyblogger.com

3 Fundamental Editorial Standards for Any Serious Publication

Published: 26/03/2018

I’m a “go big or go home” kind of gal, and when it comes to content marketing today that translates to “have editorial standards or don’t publish.” If a reader, listener, or viewer begins to like you, ... Read more

Source: feeds.copyblogger.com
Sharpen Your Content Skills with a New Class from Copyblogger

Published: 22/03/2018

It’s time! The Creative Content Foundations course (known around our virtual offices as “Lucile”) is just about ready for new students. I designed this class for new and intermediate ... Read more

Source: feeds.copyblogger.com
Build a Rock-Solid Content Foundation: A New Class from Copyblogger

Published: 21/03/2018

This could be an easy time to be intimidated by content marketing. Weak content is sinking to the bottom, buried by the sheer mass of content being churned out across the globe. Content strategy has a ... Read more

Source: feeds.copyblogger.com

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