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Using PR to Launch a Cannonball at the Opposition
Published: 24/06/2018The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Previous posts have discussed the use of communications to send a message to ... Read moreSource: www.ishmaelscorner.com -
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Mixed Links for Nonprofit Communicators – June 22, 2018
Published: 22/06/2018It’s Friday! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today we have Instagram TV news, email marketing tips, and m ... Read moreSource: www.nonprofitmarketingguide.com -
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7 Google AdWords mistakes that blow up your budget
Published: 22/06/2018Promoting your brand through Google can seem daunting but doesn’t have to be. Here are simple ways to perfect your pay-per-click advertising prowess. Read moreSource: www.prdaily.com
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3 Brands Perfectly Capturing Summer on Instagram
Published: 22/06/2018Now that Instagram considers everyone to be a creator on IGTV, we all can learn from the numerous ways that brands are crushing it with their photos and videos on the platform this summer. While brand ... Read moreSource: www.prnewsonline.com -
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Meet Brittnee Long, Public Relations & Social Media Manager, PwC
Published: 22/06/2018As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. Our community spans a vast array of industries and companies in the B2B, B2C, nonpr ... Read moreSource: www.prnewsonline.com -
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Don’t Fear Data—Use It to Tell a Brand Story
Published: 22/06/2018PR is at the beginning of its journey with measurement and data. With digital metrics so readily accessible, communicators have never been more able to accurately identify how their messages are recei ... Read moreSource: www.prnewsonline.com
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4 reasons you should ditch the word ‘excited’
Published: 22/06/2018When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience. Read moreSource: www.prdaily.com -
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The Cold-Scroll Reality of Facebook Live
Published: 22/06/2018Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. "Many brands have interpreted Facebook Live as being like TV and have ... Read moreSource: www.prnewsonline.com -
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Dollar General lets customers check out on their mobile phones
Published: 22/06/2018“Tennessee-based Dollar General is the latest food retailer and first dollar-store chain to move into mobile checkout… Users will receive a receipt immediately via the app and via email. A ... Read moreSource: www.nfcworld.com
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As Instagram launches IGTV, YouTube counterpunches
Published: 22/06/2018Instagram wants a bigger share of the coveted creator community, allowing longer videos inside its signature app. YouTube’s answer is to let creators charge for subscriptions. Read moreSource: www.prdaily.com -
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National Bank of Canada lets merchants accept contactless payments on their Samsung smartphones
Published: 22/06/2018“With Easy Pay, merchants can accept payments in person using a compatible smartphone — no peripherals required. After registering for the Easy Pay solution, they simply download the Easy Pay ap ... Read moreSource: www.nfcworld.com -
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Google explains how its BiometricPrompt API will work
Published: 22/06/2018“Starting in Android P, developers can use the BiometricPrompt API to integrate biometric authentication into their apps in a device and biometric agnostic way… A support library is also p ... Read moreSource: www.nfcworld.com
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From Rookie to Pro: Key Takeaways From Working a Conference
Published: 22/06/2018Recently, I had the privilege of traveling to San Francisco to work the 2018 RSA Conference with my fellow SHIFTers. As a rookie on an extremely established and experienced account, I was unsure what ... Read moreSource: www.shiftcomm.com -
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How to make Hollywood-quality videos without a blockbuster budget
Published: 22/06/2018The experts at Google and Cisco share their tips for creating cost-effective videos that get results. Read moreSource: www.prdaily.com -
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In managing change, avoid these 6 detrimental phrases
Published: 22/06/2018This dirty half-dozen utterances can undermine staffers’ trust in the process—and in you as a leader. Along with these taboos are alternatives to help foster dialogue and ease the transition. Read moreSource: www.prdaily.com
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Infographic: 27 tips to power your content marketing efforts
Published: 21/06/2018Standing out in the digital landscape is no walk in the park. These tactics can help you craft messages that captivate audiences and boost engagement. Read moreSource: www.prdaily.com -
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4 Game-Changing Tips for Pitching Journalists
Published: 21/06/2018In today’s oversaturated, mile-a-minute news cycle, it can feel impossible for PR professionals to get the attention of the right journalist at the right news outlet at the right time for their brand. ... Read moreSource: www.prnewsonline.com -
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Do You Think Cybersecurity is Someone Else’s Job? Guess Again.
Published: 21/06/2018Today, Thomas Negron joins us to stress the importance of locking your organization’s digital door and taking charge of your online accounts. ~Kristina Guest Post by Thomas Negron “I don’t get t ... Read moreSource: www.nonprofitmarketingguide.com
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From Civil Rights to Immigration: Why Brands Should Wade Into Politics Carefully
Published: 21/06/2018Conventional wisdom held that brands should avoid weighing in on politics or social issues. But as research reports and surveys show, consumers now want brands to stand for something beyond goods and ... Read moreSource: www.prnewsonline.com