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The coughing teddy bears / “Tousse” les mêmes?
Published: 22/10/2018THE ORIGINAL? Anti-Smoking awareness – Roche – 2017 “The protector bear” – Watch the Case Study Source : Coloribus Agency : Integer TBWA Milan (Italy) LESS ORIGINAL Air Pollution awareness ... Read moreSource: www.joelapompe.net -
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Infographic: 21 social media tools for savvy marketers
Published: 22/10/2018Keeping up with all your platforms and feeds can be a tremendous time commitment. Consider these handy helpers to lighten your load. Read moreSource: www.prdaily.com -
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3 essentials for internal communication and a thriving culture
Published: 22/10/2018Messaging channels have changed, and transparency has become a workplace imperative. Here are the hows and whys of keeping employees informed and engaged. One crucial element can make or break your co ... Read moreSource: www.ragan.com
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Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018
Published: 19/10/2018Everyone ready for the weekend? Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links! This week I’ve got a #GivingTuesday theme going on si ... Read moreSource: www.nonprofitmarketingguide.com -
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Optics, News Psychology and the Khashoggi Murder
Published: 19/10/2018The alleged murder of Saudi journalist Jamal Khashoggi has grown in intensity as a news story during the course of the past 17 days. Incidents involving the deaths of many more people fail to gain suc ... Read moreSource: www.prnewsonline.com -
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Why the GDPR applies to your business—regardless of your EU footprint
Published: 19/10/2018Marketers and PR pros might think the new data security law in Europe doesn’t affect them. Here’s why they should reconsider. Read moreSource: www.prdaily.com
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Do marketing pros have an honesty problem?
Published: 19/10/2018Most people agree that lying is improper, but marketers are accustomed to fudging the facts to persuade audiences. However, today’s consumers are more sceptical than ever. Read moreSource: www.prdaily.com -
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Why communicators shouldn’t abandon long-form content
Published: 19/10/2018Heftier pieces have distinct benefits, but there are potential pitfalls, too. Here’s what to weigh before commissioning more substantive campaigns. In the last decade, we’ve seen a surge in tweets, ... Read moreSource: www.ragan.com -
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Twitter’s Thumbstopping Tips for Expertly Crafted Brand Messages
Published: 19/10/2018Your strategy for getting that copy to the top of the newsfeed only works until it doesn't, right? Not entirely. As an extension of solid communication skills, good, clear and direct writing will alwa ... Read moreSource: www.prnewsonline.com
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Elle apologizes for fake news tweet to encourage voter registration
Published: 19/10/2018Though similar posts have been circulating by individual Twitter users, the publication was slammed for using clickbait to trick its readers into doing their civic duties. Read moreSource: www.prdaily.com -
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India to move to contactless driving licences that traffic officers can read with NFC devices
Published: 19/10/2018The Indian government has announced plans to replace all the country’s current driving licences with contactless cards that traffic officers will be able to read using NFC-enabled handheld devic ... Read moreSource: www.nfcworld.com -
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French bank pilots fingerprint card that removes the contactless transaction limit
Published: 19/10/2018Societe Generale is testing the idea of issuing bank cards that incorporate a built-in fingerprint verification sensor with the aim of using the added security the cards provide to allow customers to ... Read moreSource: www.nfcworld.com
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5 crucial traits to understand about Generation Z
Published: 19/10/2018As these young people further their education, start internships and launch careers, those already in the workforce should be aware of their preferences and attributes. Time for the generational chang ... Read moreSource: www.ragan.com -
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Infographic: How mobile consumers use voice search
Published: 18/10/2018As AI assistants and search engines become more integral to users’ lives, PR pros and marketers should take voice search optimization more seriously. Consider these insights. Read moreSource: www.prdaily.com -
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What Should You Measure? Ask These 5 Questions First
Published: 18/10/2018I just finished up our two-part webinar series on how to measure the effectiveness of your communications work. (If you missed it, All-Access Pass Holders get access to the recordings). Part of the ch ... Read moreSource: www.nonprofitmarketingguide.com
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Burger King promises its new burger will give you nightmares
Published: 18/10/2018The fast-food chain performed a sleep study to test the ghoulish effects of its latest burger, touting science claims that the new creation won’t lead to a pleasant night’s sleep. Read moreSource: www.prdaily.com -
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4 Tips for Success With Your Difficult Client
Published: 18/10/2018Communicators pointed to four major tactics that they have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions o ... Read moreSource: www.prnewsonline.com