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How Communicators Can Think Small and Make Big Changes
Published: 19/04/2019Go big or go home does't necessarily apply to innovation, says Scott Steinberg, author and business consultant. Armed with knowledge about their customers, communicators can advocate for brands to mak ... Read moreSource: www.prnewsonline.com -
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How to Measure Relevance, Influence and Media Coverage
Published: 19/04/2019One of the most difficult pieces for public relations professionals to measure is the return on investment of earned media and relevance. How much is the CEO’s picture worth on the cover of Wall Stree ... Read moreSource: www.prnewsonline.com -
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This Week in Tech: The Chips Fall, and Rebuilding Notre-Dame
Published: 19/04/2019It looks like Spring has finally sprung here at SHIFT SF – just in time for the weekend! These are some of the stories that our B2B tech teams have been monitoring throughout the week: Apple, Qualcomm ... Read moreSource: www.shiftcomm.com
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Infographic: What marketers should know about voice search
Published: 18/04/2019Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. This guide can help. The phrases “OK, Googl ... Read moreSource: www.prdaily.com -
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Creating Faster, More Relevant Content on Social Media
Published: 18/04/2019I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework: Today, we moved ... Read moreSource: www.nonprofitmarketingguide.com -
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Mixed Links for Nonprofit Communicators – April 19, 2019
Published: 18/04/2019Happy Friday, sweet friends! Join me as I share the best articles, posts, tips, and more from around the world of marketing and fundraising. This week I share tips on naming programs, etc, which metri ... Read moreSource: www.nonprofitmarketingguide.com
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3 ways to adapt your PR strategy to changing algorithms
Published: 18/04/2019Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change. Modern PR pros are painf ... Read moreSource: www.prdaily.com -
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Tips for developing your online video strategy
Published: 18/04/2019Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. Here are some ways to jumpstart your efforts. When it comes to onl ... Read moreSource: www.prdaily.com -
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9 steps for writing a scintillating video script
Published: 18/04/2019Start by establishing your goals for the piece. After sketching your outline, craft a story that’s compelling, concise and crystal clear. A compelling video starts with a great script. Voiceovers, mu ... Read moreSource: www.ragan.com
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‘Brené Brown Me’: Yelp’s John Carroll on Social Listening, Video Preparation and Modern Marketing
Published: 18/04/2019Yelp may not always come up in conversation as a social network the likes of Facebook or Instagram, but for small businesses and their customers, Yelp is a godsend. Yelp’s senior manager of business o ... Read moreSource: www.prnewsonline.com -
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Carl’s Jr. sidesteps Easter and Passover for unofficial cannabis holiday
Published: 18/04/2019On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond? Many companies have been po ... Read moreSource: www.prdaily.com -
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Why PR pros should enlist the help of proofreaders
Published: 18/04/2019It’s not just that journalists are nitpickers about spelling. They must trust you to deliver clean, accurate copy. How about baking a quality-control fee into your efforts and hiring an editor? When a ... Read moreSource: www.prdaily.com
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How is your organization changing the world?
Published: 18/04/2019Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The final deadline is April 19. The post How is your organization changing the world? appeared first on PR Daily . Read moreSource: www.prdaily.com -
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At TED 2019, Twitter CEO talks of follower counts, ‘likes’ and Nazis
Published: 18/04/2019Jack Dorsey fields questions about the platform’s future as public trust in social media ebbs. In response, users tweet to bash and fact-check his remarks. Are Twitter’s challenges for regaining consu ... Read moreSource: www.prdaily.com -
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Southern slang that should be approved as AP style
Published: 18/04/2019If the sudden switch to ‘%’ instead of ‘percent’ has rocked you down to your giblets, this post is for you—even for those residing up yonder. Y’all better hold on to yer britches. The Associated Press ... Read moreSource: www.ragan.com
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4 foolproof ways to improve employee communication
Published: 18/04/2019Make your messaging clear, inclusive, adaptive and empowering. Also, make it interesting. Are your employees in the loop—or in the dark? According to Gallup, 74 percent of employees feel that they’re ... Read moreSource: www.ragan.com -
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6 Ways to Grow Your Email List with Facebook
Published: 17/04/2019Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve pr ... Read moreSource: www.nonprofitmarketingguide.com -
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Google Pay rolls out Gmail integration that lets users automatically import tickets, coupons and loyalty cards from email
Published: 17/04/2019Google has begun rolling out a new feature that scans a Gmail user’s inbox and then automatically adds any coupons, loyalty cards, airline boarding passes and movie tickets that it finds to thei ... Read moreSource: www.nfcworld.com
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McDonald’s integrates Alipay mobile payments and rewards into Hong Kong app
Published: 17/04/2019McDonald's has incorporated the AlipayHK payments wallet into its mobile app for consumers in Hong Kong. In a global first for the fast food retailer, the app also allows customers to order food and a ... Read moreSource: www.nfcworld.com