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Why AI and international paid media is a match made in hell
AI and machine learning might be slightly overhyped when it comes to digital marketing and paid media.
The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing rol ...
Audience expansion and discovery: how to get ahead
Sana Ansari discusses some of the ways you can find additional, relevant audiences to push paid social performance and scale.
Google Shopping and how to capitalize on your new shop window
Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads ... read more
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
UAMS Hopes Myeloma Audit Cuts to the Bone
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