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Watch Out Google Shopping Advertisers, Here Comes Google Express
Published: 13/08/2018Author's Note: This post had been updated to reflect clarifications from Google on the presence of Google Express in Auction Insights reports. Through the end of April, it appeared that Google Express ... Read moreSource: www.merkleinc.com -
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Why AI and international paid media is a match made in hell
Published: 26/07/2018AI and machine learning might be slightly overhyped when it comes to digital marketing and paid media. Read moreSource: searchenginewatch.com -
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Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event
Published: 23/07/2018As expected, Prime Day 2018 was, from a sales perspective, a massive success. According to Amazon, “Sales during this year’s Prime Day surpassed Cyber Monday, Black Friday, and the previous Prime Day, ... Read moreSource: www.merkleinc.com
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Merkle Q2 2018 Digital Marketing Report Released
Published: 19/07/2018Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shap ... Read moreSource: www.merkleinc.com -
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The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Published: 19/07/2018Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing rol ... Read moreSource: searchenginewatch.com -
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Three Critical Ways to Revolutionize Your Pharma Email Approach
Published: 16/07/2018It’s no secret healthcare and pharma brands have deep pockets for digital spending in 2018 and beyond . As a pharmaceutical marketer, you are tasked with capturing both HCP and consumer attention with ... Read moreSource: www.merkleinc.com
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Audience expansion and discovery: how to get ahead
Published: 16/07/2018Sana Ansari discusses some of the ways you can find additional, relevant audiences to push paid social performance and scale. Read moreSource: searchenginewatch.com
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