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Google Dominates US Paid Search – Can It Be Toppled?
Published: 19/02/2019In Q4 2018, Google accounted for 92% of all paid search clicks and 94% of all paid search ad spend in the U.S. for Merkle advertisers. That dominance is even greater on mobile devices, as Google click ... Read moreSource: www.merkleinc.com -
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How to Craft Meaningful Email Experiences for Healthcare Professionals
Published: 7/02/2019With the start of 2019, there’s plenty of good news for pharmaceutical marketers regarding CRM. Many healthcare professionals (HCPs) say they are generally ok with getting the promotional emails the i ... Read moreSource: www.merkleinc.com -
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The Best Digital Advertiser? Who won the 2019 Digital Bowl and Why
Published: 4/02/2019While the Patriots may have won the big game last night, Olay took the trophy for this year’s 2019 Digital Bowl. What is the Digital Bowl, you ask? Now in its sixth year, the report, compiled by exper ... Read moreSource: www.merkleinc.com
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Merkle Q4 2018 Digital Marketing Report Released
Published: 29/01/2019We are once again pleased to announce the release of the quarterly Merkle Digital Marketing Report for download , complete with trends and analyses spanning paid social, paid search, SEO, Amazon ads, ... Read moreSource: www.merkleinc.com -
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Amazon Gives Advertisers Needed Insight into New vs. Existing Customers but Leaves Out Sponsored Products
Published: 28/01/2019Two weeks ago Amazon announced that it will now provide new-to-brand metrics that segment new vs. existing customers for display, video, and Sponsored Brands ads. The update is aimed at giving adverti ... Read moreSource: www.merkleinc.com -
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What the Recent Consolidation of Verizon Media Search Ads Under Bing Ads Means for the Stakeholders
Published: 22/01/2019Last week Bing Ads announced that search advertising across Bing, Yahoo and AOL will be powered solely by Bing Ads by the end of March. In addition to sunsetting search ads served through Yahoo Gemini ... Read moreSource: www.merkleinc.com
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