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Limiting Customer Match was a Move Google Probably Needed to Make
Published: 5/12/2018A few weeks ago Google updated its Customer Match policy to restrict the types of advertisers that can take advantage of this targeting capability. This caused a bit of a backlash from some paid searc ... Read moreSource: www.merkleinc.com -
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Holiday Returns: Retailers Must Strive to Meet Ever-Changing Consumer Demand
Published: 28/11/2018they’re shopping and they are converting. In response, retailers (e-tailers, traditional/brick and mortar, omni-channel, and direct to consumer [DTC]) are paying heightened attention to and cultiva ... Read moreSource: www.merkleinc.com -
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Google and Amazon Ads See Significant Growth Over Cyber Weekend
Published: 28/11/2018Cyber Weekend is in the bag and advertisers are already assessing the landscape and updating promotional plans for the coming weeks. Digging into the data, we found a few high-level insights to take n ... Read moreSource: www.merkleinc.com
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Amazon emerges as search advertising powerhouse
Published: 12/11/2018Amazon's search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook a ... Read moreSource: searchenginewatch.com -
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Early Numbers Show Little Movement in Close Variant Share of Google Exact Match Traffic
Published: 6/11/2018Two months ago, Google announced that significant changes were coming to the definition of exact match close variants which drive text ad traffic. The update promised to unleash matches which would be ... Read moreSource: www.merkleinc.com
