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How to use demand generation channels to effectively expand your reach

Published: 22/09/2017

As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – b ... Read more

Source: searchenginewatch.com
Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

Published: 20/09/2017

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ... Read more

Source: searchenginewatch.com
Google Introduces Absolute Top Impression Share Metric For Shopping

Published: 1/09/2017

Google recently launched Absolute Top Impression Share (ATIS) as a competitive metric for Shopping to give advertisers further insight into ad prominence within the product carousel. Advertisers wil ... Read more

Source: www.merkleinc.com

Amazon Opens Up Headline Search Ads to Third-Party Sellers

Published: 31/08/2017

Earlier this month, Amazon started allowing select third-party sellers to run Headline Search Ads. Previously, this ad format was only available to vendors, or manufacturers that sell inventory wholes ... Read more

Source: www.merkleinc.com

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