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Four ways you can use AI to optimize your AdWords campaigns

Published: 13/06/2018

As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Man ... Read more

Source: searchenginewatch.com
Closing the knowledge gap: how do you ensure paid search transparency?

Published: 7/06/2018

Driving transparency across all channels in paid search will lead to better insights and results. Read more

Source: searchenginewatch.com
How Dynamic Search Ad campaigns could unlock SEO success

Published: 6/06/2018

This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range of exports you need to combine, and the questions you need to ask of your data to unc ... Read more

Source: searchenginewatch.com

How to expand marketing reach in the slow season, part 3: Yahoo Gemini

Published: 28/05/2018

Yahoo Gemini can be an excellent source of reach, new users, and even direct response with its retargeting options. It’s worth investing your time in as you hit your slow season and are looking for in ... Read more

Source: searchenginewatch.com
From being too broad to being too lazy: three common PPC fails

Published: 24/05/2018

Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns. Ashley Fletcher of Adthena describes some of the biggest fails that happen. Read more

Source: searchenginewatch.com
When to just say “no” to bidding on brand

Published: 23/05/2018

Mike Turnham explains why brand bidding in PPC isn't always the best option; a PPC manager will only add value by growing prospecting activity, not piggybacking off the success of a brand name Read more

Source: searchenginewatch.com

Is PPC still an effective channel in an ICO marketing strategy?

Published: 17/05/2018

Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ... read more Read more

Source: searchenginewatch.com
Amazon Reappears in Google Shopping Results After Brief Exit

Published: 16/05/2018

Well that was fast. After pausing its U.S. Shopping campaigns at the end of April , Amazon is once again popping up in Product Listing Ad results for a number of queries. Merkle Associate Manager Robb ... Read more

Source: www.merkleinc.com

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