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Here's a look at some of the ads airing in the Oscars
Published: 22/02/2019Despite the drama surrounding the Academy Awardsincluding a host-less telecast and failed attempts at trying to shorten the showadvertising still remains robust. Earlier this week Disney-ABC TV Group ... Read moreSource: adage.com -
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Telestream Appoints New MENA Regional Sales Manager
Published: 22/02/2019Westwood, Massachusetts, February 21st, 2019 –– Telestream, a leading provider of workflow automation, processing and quality monitoring and management solutions for the production and distribution of ... Read moreSource: www.broadcastingcable.com -
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Acorn TV’s March Slate Features Acorn TV Original true crime drama MANHUNT, #1 UK Show of 2019 starring Martin Clunes (Doc Martin)
Published: 22/02/2019March 2019 Acorn TV Calendar Monday, March 4th ACCUSED, Series 1-2 (BBC One Drama Series) International Emmy-winner for Best Drama Series and two-time Best Performance by an Actor (Sean Bean and Chris ... Read moreSource: www.broadcastingcable.com
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Cadillac goes big in Oscars with major ad buy
Published: 22/02/2019Cadillac is coming back to the Oscars in a big way. The General Motors luxury brand will consume four minutes of ad time during Sunday's broadcast of the award show on ABC as it launches a new campaig ... Read moreSource: adage.com -
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Watch the Keynote Presentations From Brandweek: Challenger Brands
Published: 22/02/2019Adweek hosted its inaugural Brandweek: Challenger Brands summit in early February featuring some of the fastest rising brand marketers. Keynotes included Bethenny Frankel explaining how she built her ... Read moreSource: www.adweek.com -
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3 Key Marketing Insights This Week From Bud Light, Amazon Prime Video and Burger King
Published: 22/02/2019This week, marketers are looking back at the Super Bowl while also gearing up for South by Southwest (SXSW). Some, like Bud Light and Burger King, are sharing results of their Big Game marketing effor ... Read moreSource: www.adweek.com
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Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life
Published: 22/02/2019Of the more than 50 national spots that aired during the Super Bowl, one stands out for its creativity, ingenuity and all-around shock value. The bewildering Bud Light and Game of Thrones crossover ad ... Read moreSource: www.adweek.com -
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Nielsen Social Content Ratings, Week of Feb. 11: Hey Now, You’re an All-Star
Published: 22/02/2019The 2019 National Basketball Association All-Star Game on TBS and TNT ran a fast break to the top of the Nielsen Social Content Ratings for the week of Feb. 11. The basketball showcase totaled 10.822 ... Read moreSource: www.adweek.com -
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Jussie Smollett Rehearsed His Own Assault, Prosecutors Say
Published: 22/02/2019The Chicago police said Thursday that the “Empire” actor, upset over his salary, staged a fake assault with the help of two brothers. Read moreSource: www.nytimes.com
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Oscar Mayer and Kraft aren't what they used to be. Plus, Nike and YouTube do damage control: Friday Wake-Up Call
Published: 22/02/2019Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Sk ... Read moreSource: adage.com -
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Billionaire Wins Defamation Case Against Australian Media Group
Published: 22/02/2019Fairfax Media, which owns the Sydney Morning Herald, was ordered to pay $200,000 to Chau Chak Wing, a well-connected political donor in Australia. Read moreSource: www.nytimes.com -
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The Enemy Within series premiere TV billboards...
Published: 22/02/2019These days with homegrown traitors and treason in the news on a daily basis the time seems ripe for a show called The Enemy Within . In NBC's new psychological thriller, Jennifer Carpenter stars ... Read moreSource: www.dailybillboardblog.com
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Jussie Smollett, After Arrest, Returns to Work on ‘Empire’
Published: 22/02/2019Fox must decide what to do about Mr. Smollett’s character on the show, which is filming its fifth season and has not yet been renewed for a sixth. Read moreSource: www.nytimes.com -
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Chau Chak Wing wins defamation case against The Sydney Morning Herald and The Age, papers to appeal
Published: 22/02/2019Nine’s The Sydney Morning Herald will appeal the verdict in the Chau Chak Wing defamation trial, after the court found the title had defamed the Chinese-Australian billionaire. This afternoon Th ... Read moreSource: mumbrella.com.au -
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Top French media companies team up for unified login system
Published: 22/02/2019Ten media owners in France have invested €5 million over three years on a tech platform for a unified login system. The post Top French media companies team up for unified login system appeared first ... Read moreSource: digiday.com
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Why Heineken is doing more ad buying in private marketplaces
Published: 22/02/2019Ad tech fees are on a long list of factors that drive supply-path performance in programmatic. The post Why Heineken is doing more ad buying in private marketplaces appeared first on Digiday . Read moreSource: digiday.com -
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‘Fear of the screenshot’: Candid thoughts of ad buyers at the Digiday Media Buying Summit
Published: 22/02/2019We have clients who are saying, “Can you educate us?” They want our social team to teach them social so they can take it in-house. The post ‘Fear of the screenshot’: Candid thoughts of ad ... Read moreSource: digiday.com -
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Barstool Sports has 25 podcasts and brought in $15 million from them last year
Published: 22/02/2019Half of Barstool Sports' advertising revenue now comes from podcasts, which were downloaded 37.9 million times in January. The post Barstool Sports has 25 podcasts and brought in $15 million from them ... Read moreSource: digiday.com
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‘It’s the human cost’: Buyers shrug at YouTube’s latest brand crisis
Published: 22/02/2019As a number of major brands, including Disney, Nestle, McDonald’s and Epic Games, are pulling their ads from YouTube due to its latest brand-safety “crisis,” media buyers are largely reacting with a c ... Read moreSource: digiday.com -
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Retail Briefing: Crowdfunding is making a DTC comeback
Published: 22/02/2019Crowdfunding campaigns are becoming a viable financial tool for DTC brands that have grown weary of VC ties. The post Retail Briefing: Crowdfunding is making a DTC comeback appeared first on Digiday . Read moreSource: digiday.com -
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Aldi uses private-label products to fuel U.S. expansion
Published: 22/02/2019Aldi is hedging its growth plans on smaller physical stores and distinctive private-label products. The post Aldi uses private-label products to fuel U.S. expansion appeared first on Digiday . Read moreSource: digiday.com
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