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Now's the time to take an omnichannel approach to your branding
Published: 22/04/2019It's the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we're talking about an omnichannel approach to communications. This often leads to the ... Read moreSource: adage.com -
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AT&T Recycles Turner For Earth Day With Captain Planet
Published: 22/04/2019AT&T is recycling Turner and bringing back Captain Planet for Earth Day. Captain Planet, the green superhero co-created by Ted Turner, is featured in a new mobile game called Captain Planet: Gaia ... Read moreSource: www.broadcastingcable.com -
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Samuel Johnson wins Dancing With The Stars
Published: 22/04/2019Actor, presenter, Gold Logie winner and anti-cancer campaigner Samuel Johnson has taken out the first season of Ten’s revived Dancing With The Stars competition. Johnson beat fellow finalists, b ... Read moreSource: mumbrella.com.au
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NBC’s Fortified Unscripted Slate Could Deliver the 18-49 Demo Crown for the Third Season
Published: 22/04/2019There's one month to go in the 2018-19 TV season, and while the broadcasters remain tight in the 18-49 demo race, NBC is in the lead, which would give the network its third consecutive victory in the ... Read moreSource: feeds.adweek.com -
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The Top 5 creative brand ideas you need to know about right now: April 22, 2019
Published: 22/04/2019Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now. 5. Carlsberg: ‘Probably not the best beer in the world,' Fold7 After calling itse ... Read moreSource: adage.com -
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Kanye West’s surprising Coachella merch. Plus, the origins of Earth Day’s branding: Monday Wake-Up Call
Published: 22/04/2019Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Sk ... Read moreSource: adage.com
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Nielsen Warns Census Change Would Hurt Media Business
Published: 22/04/2019Nielsen is going public with its concern that if a controversial question about citizenship is added to the U.S. Census, the result would be an undercounting which would affect the media industry and ... Read moreSource: www.broadcastingcable.com -
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Bachelor in Paradise to film finale in front of live studio audience
Published: 22/04/2019Ten will host a reunion of its Bachelor in Paradise contestants in front of a live studio audience on Monday 29 April. The “special TV event” will be hosted by Osher Günsberg, and promised ... Read moreSource: mumbrella.com.au -
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Here Are the Winners of the 2019 YouTube Works Awards
Published: 22/04/2019YouTube revealed the winners of the 2019 YouTube Works awards, which the Google-owned video site created along with data and insight consultancy Kantar to highlight effective advertising content and c ... Read moreSource: feeds.adweek.com
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‘Not for kicks and giggles’: High-end gyms are becoming publishers
Published: 22/04/2019An increasing number of fitness companies and gyms are dabbling in media as a way to grow revenue. The post ‘Not for kicks and giggles’: High-end gyms are becoming publishers appeared firs ... Read moreSource: digiday.com -
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DTC startups are hiring grown-up retail talent as they mature
Published: 22/04/2019Employees at legacy retailers are considering making the jump to a direct-to-consumer or e-commerce startup. The post DTC startups are hiring grown-up retail talent as they mature appeared first on Di ... Read moreSource: digiday.com -
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‘2019 has been a lot weaker’: Confessions of Facebook Watch creator
Published: 22/04/2019A Facebook Watch creator with more than a half-million followers said reach has fluctuated and the level of creator support from Facebook has gone down. The post ‘2019 has been a lot weaker’: Confessi ... Read moreSource: digiday.com
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In pivoting to paid, publishers run into tech headaches
Published: 22/04/2019It took years for publishers to figure out what they needed to have in their advertising stack. A similar process has begun unfolding on the consumer revenue side. The post In pivoting to paid, publis ... Read moreSource: digiday.com -
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Snapchat and the UN Are Teaming Up on an Earth Day Emissions Control Warning
Published: 22/04/2019Snapchat and the United Nations are teaming up on Earth Day to give Snapchatters a look at what Earth could be like in the year 2100--and it's not a good look. For 24 hours on Monday, Earth Day, a len ... Read moreSource: feeds.adweek.com -
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Digiday Research: In-house marketers typically still rely on agencies
Published: 22/04/2019Sixty-one percent of marketers who conduct creative production in-house still use external agencies according to a Digiday survey. The post Digiday Research: In-house marketers typically still rely on ... Read moreSource: digiday.com
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Amazon is pulling the plug on hybrid selling
Published: 22/04/2019Amazon is reorienting its retail strategy in order to maximize profit, and sellers are starting to feel the effects. The post Amazon is pulling the plug on hybrid selling appeared first on Digiday . Read moreSource: digiday.com -
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Stand Up For Christchurch comedy special attracts 262,000 viewers to Ten
Published: 22/04/2019Ten’s broadcast of the Melbourne International Comedy Festival’s Stand Up For Christchurch special had 262,000 metro TV viewers on Sunday night, according to OzTAM’s preliminary over ... Read moreSource: mumbrella.com.au -
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Steppin’ Out: Chester Thompson Records Raw New Release at Sweetwater Studios
Published: 22/04/2019Fort Wayne, IN – Chester Thompson has spent the last forty-plus years developing a singular rhythmic resume; playing with jazz giants Weather Report, progressive auteur Frank Zappa, and touring with a ... Read moreSource: www.broadcastingcable.com
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‘Curse of La Llorona’ Is No. 1 as Box Office Braces for More ‘Avengers’
Published: 21/04/2019Fox’s faith-based “Breakthrough,” with Chrissy Metz as a mother who prays for her son’s seemingly impossible medical recovery, came in third. Read moreSource: www.nytimes.com -
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Silicon Valley Came to Kansas Schools. That Started a Rebellion.
Published: 21/04/2019Public schools in Kansas rolled out a web-based learning platform backed by Facebook’s Mark Zuckerberg. Now students have staged walkouts and sit-ins. Their parents have organized. Read moreSource: www.nytimes.com -
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Seven wins ratings week as Ten hits highest share in months
Published: 21/04/2019Seven has won the Sunday to Saturday ratings week with a 20.0% primary channel share, ahead of Nine’s 17.8%, and the ABC’s 13.3%. Despite placing fourth with just a 10.7% audience share, i ... Read moreSource: mumbrella.com.au
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