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Mark Penn says voter registration won't matter much in coming election
Published: 19/06/2019An IAB panel conducted in Cannes today provided an unusual glimpse into how direct-to-consumer marketing of things like contacts and toothbrushes increasingly overlaps with direct-to-consumer mar ... Read moreSource: adage.com -
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Cambridge Analytica founder backs out of Cannes panel amid protest
Published: 19/06/2019Alexander Nix, founder and CEO of the now-defunct Cambridge Analytica, has backed out from a panel slated to run Thursday at the Cannes Lions International Festival of Creativity following protest fro ... Read moreSource: adage.com -
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Hill Holliday President on lessons learned leading a legacy agency
Published: 19/06/2019Last year at this time I was in Cannes, sweating through a panel called “Building the Marketing Org of the Future.” (It was hot and I was dehydrated.) We talked about the change needed to elevate ... Read moreSource: adage.com
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Two-Thirds of US Adults Believe Social Networks Should Remove Offensive Political Content
Published: 19/06/2019Political discourse in the U.S. has become more and more heated over the past few years, and social networking sites are natural destinations for these types of discussions. But should social platform ... Read moreSource: feeds.adweek.com -
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Q&A: AT&T’s Chief Branding Officer on ‘Emotional Equity’ and the Importance of Attention
Published: 19/06/2019Fiona Carter might be someone at the helm of one of the oldest telcos around, but she's also someone that's closely attuned to marketing's future. Since taking up the role in 2015, Carter's played a p ... Read moreSource: feeds.adweek.com -
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Five NY1 Anchorwomen Sue Cable Channel for Age and Gender Discrimination
Published: 19/06/2019The women, including Roma Torre, say their careers were derailed after Charter Communications bought New York’s hometown news station in 2016. Read moreSource: www.nytimes.com
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What Pinterest, Twitter and Instagram Gain From a Week-Long Beach Activation at Cannes
Published: 19/06/2019CANNES, France--What does a business that exists almost entirely online get out of building a 2,000-square-foot temporary oasis in the sand? That's what we wanted to find out here in Cannes, so we dro ... Read moreSource: feeds.adweek.com -
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SoulPancake Co-Founders Make the Case for More Brands to Embrace ‘Social-Good’ Content
Published: 19/06/2019CANNES, France--Actor Rainn Wilson and Shabnam Mogharabi are the first to admit that the company they co-founded, SoulPancake, wasn't always great at navigating the online ecosystem. "We weren't very ... Read moreSource: feeds.adweek.com -
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LeBron James Has a Lot of Road Left to Travel in This Dramatic, Heartfelt Ad for Rimowa Luggage
Published: 19/06/2019At age 34, LeBron James has played in the NBA for 16 years. But it's pretty clear he's not thinking about giving up. A new ad from LVMH-owned luggage brand Rimowa's "Never Still" campaign is echoing t ... Read moreSource: feeds.adweek.com
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Browsing LinkedIn and Instagram to Put Herself in Readers’ Shoes
Published: 19/06/2019People consume news in many ways, which is why Anna Dubenko’s job — editor of off-platform strategy — takes her to platforms where others go for a break from theirs. Read moreSource: www.nytimes.com -
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Gracenote Helps Identify Most-Popular Content
Published: 19/06/2019Gracenote said it has launched a new data product that lets video providers know what content is currently most popular so that they can promote it to their viewers. The Gracenote Popularity Score is ... Read moreSource: www.broadcastingcable.com -
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Quibi secures $100 million in ad commitments ahead of launch
Published: 19/06/2019Quibi, the highly-anticipated short-form video service from Jeffrey Katzenberg has already booked $100 million in advertising ahead of its debut in April 2020, the company announced on Wednesday in Ca ... Read moreSource: adage.com
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Fox Gives Women's World Cup TV's Biggest Promo Push
Published: 19/06/2019B&C has partnered with TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Th ... Read moreSource: www.broadcastingcable.com -
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Facebook wants some regulation—at least on brand safety
Published: 19/06/2019Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice presiden ... Read moreSource: adage.com -
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Mother’s Day Was the Hottest Hot Topic on Facebook and Instagram in May
Published: 19/06/2019Mother's Day dominated conversation on Facebook and Instagram in May, according to Facebook IQ. The social network's research arm shared its Hot Topics for the month, and Memorial Day and Cinco de May ... Read moreSource: feeds.adweek.com
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AT&T Files 'Bad Faith' Retrans Complaint Against Nine Broadcasters
Published: 19/06/2019On behalf of DirecTV, DirecTV Now or U-Verse, AT&T has filed a complaint against nine TV station owners who it says have collectively "pulled" 20 stations from those services on May 30 and June 10 ... Read moreSource: www.broadcastingcable.com -
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WarnerMedia and NBCU Ad Sales Chiefs on Upfront Progress and Their Top Cannes Priorities
Published: 19/06/2019Cannes Lions isn't just for marketers and agencies anymore: It has increasingly become an essential stop for many of TV's top ad sales chiefs. Even though they're in the thick of upfront talks, severa ... Read moreSource: feeds.adweek.com
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