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How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

Published: 24/07/2017

Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media's quarterly "Marketing in An Interruptive World" breakfast series convened in New York last wee ... Read more

Source: feeds.adweek.com
Bet On Ads.txt Over Blockchain to Solve Ad Verification

Published: 24/07/2017

It was a simple concept once: bundle third-party ad feeds with your own ads to provide better coverage of inventory for publishers. The advent of real-time bidding (RTB) would differentiate the value ... Read more

Source: adage.com
Kristen Wiig Comically Channels Every Man, Woman and Child in America for Pizza Hut

Published: 24/07/2017

Pizza that's delivered hot and fresh should be something that everyone--man, woman or child--should be able to enjoy, and who better to represent that than an actress and comedian who can play every m ... Read more

Source: feeds.adweek.com

Hear Our New Tagline Podcast: Engineering Creativity With Shannon Boodram and More

Published: 24/07/2017

.teads-inread { display:none; } Continue reading at AdAge.com Read more

Source: adage.com
Newsweek: Olympic Drunk, Humanitarian Invasion, Victory Resignation, Galaxy Explosion

Published: 24/07/2017

Print Newsweek Some news needs a week. Advertising Agency: Y&R Prague , Czech Republic Regional Chief Creative Officer: Jaime Mandelbaum Executive Creative Director: Tereza Sverakova Creative Dire ... Read more

Source: www.adeevee.com
With Its New Va Brand, Mondelez Makes a Big Millennial Bet

Published: 24/07/2017

The line is aimed at millennials for whom "food is an adventure," said Jason Levine, VP of North America biscuit marketing at Mondelz. Mondelz said it brought the brand to market quickly, within about ... Read more

Source: adage.com

KFC brings the bird to Birdsville in latest integrated campaign via Ogilvy, Sydney

Published: 24/07/2017

KFC Australia this week launches an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney. The campaign comprises TV and Online Content, PR and social activities, togethe ... Read more

Source: www.campaignbrief.com
Midnight, Texas series premiere TV billboards...

Published: 24/07/2017

This summer season it's time to start another chapter in Charlaine Harris' TV storytelling as her best-selling book series Midnight, Texas is adapted for the small screen. François Arnaud is a psychic ... Read more

Source: www.dailybillboardblog.com
What Snapchat's Dancing Hot Dog Means for the Future of AR

Published: 24/07/2017

Snapchat's augmented-reality hot dog has started an obsession. It might not look like much, and its dance moves aren't even all that, but it is ahead of its time. It's so advanced, Snapchat hasn't eve ... Read more

Source: adage.com

Gut Checks and Guardrails: 6 Ways to Stay Small When Your Agency Gets Big

Published: 24/07/2017

Staying small minded. Credit: iStock I've always hated that expression, "Good problem to have." When heard by those less fortunate, it's hard to imagine a more pretentious statement. Get over yourself ... Read more

Source: adage.com
Marketers find a new video platform: Amazon Echo Show

Published: 24/07/2017

Campbell's, Starbucks and Kayak are enhancing their skills for the platform's newest "darling." The post Marketers find a new video platform: Amazon Echo Show appeared first on Digiday . Read more

Source: digiday.com
Three Reasons Abercrombie Has (Finally) Jumped on E-Commerce in China

Published: 24/07/2017

Could China be Abercrombie & Fitch's best bet for the future? The struggling clothing brand and its kids' line launches this month on China's Tmall, the huge online shopping center operated by Alibaba ... Read more

Source: adage.com

Ad Industry Group May Consider Tougher 100% Standard for Digital Ad Viewability

Published: 24/07/2017

Half an ad has been enough to comprise a digital "view" according to the industry's Media Rating Council for the past three years, but the group may consider toughening its oft-maligned standard to re ... Read more

Source: adage.com
Article: For Programmatic to Rise in Asia-Pacific, the Insertion Order Must Die

Published: 24/07/2017

Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific. Read more

Source: www.emarketer.com
Article: Ecommerce in Germany Up as Buying Expands to More Product Types

Published: 24/07/2017

Double-digit increases in ecommerce sales for several product categories helped push B2C ecommerce sales in Germany up 12% year over year in the second quarter. Read more

Source: www.emarketer.com

Article: How Four of the Biggest Mobile Messaging Apps Stack Up

Published: 24/07/2017

Mobile messaging apps are, hands down, one of the most challenging marketing environments to master today, but that isn’t stopping businesses from trying. Success is heavily influenced by wh ... Read more

Source: www.emarketer.com
How Julia Beizer is bringing a product sensibility to HuffPost

Published: 24/07/2017

HuffPost's head of product is helping the publisher emerge from its midlife crisis. The post How Julia Beizer is bringing a product sensibility to HuffPost appeared first on Digiday . Read more

Source: digiday.com
PopSugar’s new commerce play is a buy-by-text service

Published: 24/07/2017

Must Have It, a text-based shopping product, is built on top of the infrastructure that girds PopSugar's subscription box business. The post PopSugar’s new commerce play is a buy-by-text service ... Read more

Source: digiday.com

Cheatsheet: What to know about Amazon Pay

Published: 24/07/2017

Amazon is taking its Pay with Amazon feature to participating brick-and-mortar retailers. The post Cheatsheet: What to know about Amazon Pay appeared first on Digiday . Read more

Source: digiday.com
Digiday Research: VR is still more hype than reality

Published: 24/07/2017

Digiday Research surveyed executives from media and marketing companies to uncover their approaches to VR -- and the development of the market. The post Digiday Research: VR is still more hype than re ... Read more

Source: digiday.com
How brands are using AI to close the social commerce loop

Published: 24/07/2017

David's Bridal is using Curalate's AI-driven platform to send customers from social channels to the exact products they clicked on. The post How brands are using AI to close the social commerce loop a ... Read more

Source: digiday.com

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