The ‘sperm whale’ problem: Keyword brand-safety tools continue to rankle publishers

Published: 23/01/2020
The ‘sperm whale’ problem: Keyword brand-safety tools continue to rankle publishers
Source: DIGIDAY.COM

Overzealous blocking of potentially monetizable articles might be costing publishers as much as $3.2 billion in revenue, according to new research. The post The ‘sperm whale’ problem: Keyword brand-safety tools continue to rankle publishers appeared first on Digiday .

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