Engagement fraud among influencers continues to be a problem for marketers. To combat that, marketers are looking to other metrics and re-evaluating what they use influencers for. The post ‘Definitely a concern’: Influencer fraud is on the rise again on Instagram appeared first on Digiday .
Amazon’s Fire TV pitch deck touts its Thursday Night Football viewership, IMDb TV’s incremental audience and Alexa-connected ads. The post Pitch deck: How Amazon is selling ads on Fire TV appeared fir ... Read more
(Bloomberg) -- Democratic presidential candidates Joe Biden and Bernie Sanders have overestimated the amount of revenue their tax proposals would generate by hundreds of billions, or even trillions, o ... Read more
The Domino's Pizza Enterprises Ltd. (ASX: DMP) is underperforming after a broker downgraded the stock to "sell". Here's why... The post Why the Domino’s share price is retreating from its 19-month hig ... Read more
Overzealous blocking of potentially monetizable articles might be costing publishers as much as $3.2 billion in revenue, according to new research. The post The ‘sperm whale’ problem: Keyw ... Read more
Japan’s effort to nudge its more than 100 struggling regional lenders into the digital age is floundering. More than a year after rules to spur open banking were issued, small lenders are stuck in a b ... Read more
There are few things people can be certain of in life, but one is that Google will always try to do whatever is best to support a key source of its revenue: advertising. The post Google’s latest ... Read more