Why supply-path optimization hasn’t lived up to its promise

Published: 21/10/2019
Why supply-path optimization hasn’t lived up to its promise
Source: DIGIDAY.COM

As buyers become more knowledgeable about SPO, and new tools come out to control how they source inventory, the path of how they purchase an impression will lead to more control and choice. The post Why supply-path optimization hasn’t lived up to its promise appeared first on Digiday .

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