The Case For Her / McKinsey Design: Gift For Her

Published: 21/10/2019
The Case For Her / McKinsey Design: Gift For Her
Source: WWW.ADSOFTHEWORLD.COM

Sanitary pads are wrapped in newspapers in India to prevent them from being seen. Owing to this, young girls grow up believing that periods are inauspicious, something that needs to be hidden. McKinsey Design takes a step towards helping these girls build a positive perception with periods from a young age. They do so by replacing the newspapers at medical stores with gift wrapping paper. A wrappe

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