Back in 1992, the founders of Cook's Illustrated were creating a new type of magazine that would focus on the consumer, rather than the advertiser. The twist: In order to keep its advice above reproach, Cook's Illustrated wouldn't take ads, and instead is relying on circulation revenue. The post The America’s Test Kitchen recipe for profitable media appeared first on Digiday .
Shoppable photos and video, a native buy button and the ability to follow certain brands and products will complement a growing slate of commerce-focused video and editorial projects rolled out at tit ... Read more
As buyers become more knowledgeable about SPO, and new tools come out to control how they source inventory, the path of how they purchase an impression will lead to more control and choice. The post W ... Read more
Roku is looking for media companies to help make its connected TV platform a part of the distribution mix for advertisers’ branded video campaigns. The post Inside Roku’s nascent branded content ... Read more
Media buying is under pressure. Ad agencies of all sizes are worried about more scrutiny on what they do, keeping up with changing technologies and the evolution of platforms and are particularly focu ... Read more
Sanitary pads are wrapped in newspapers in India to prevent them from being seen. Owing to this, young girls grow up believing that periods are inauspicious, something that needs to be hidden. McKinse ... Read more