The America’s Test Kitchen recipe for profitable media

Published: 21/10/2019
The America’s Test Kitchen recipe for profitable media
Source: DIGIDAY.COM

Back in 1992, the founders of Cook's Illustrated were creating a new type of magazine that would focus on the consumer, rather than the advertiser. The twist: In order to keep its advice above reproach, Cook's Illustrated wouldn't take ads, and instead is relying on circulation revenue. The post The America’s Test Kitchen recipe for profitable media appeared first on Digiday .

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