Premion Using Comscore to Measure OTT Ads

Published: 21/10/2019
Premion Using Comscore to Measure OTT Ads
Source: WWW.BROADCASTINGCABLE.COM

Tegna’s Premion said it reached an agreement to use measurement from Comscore for its over-the-top and connected TV advertising platform. Premion will be using Comscore Campaign Ratings to provide local, regional and national advertisers with an unduplicated view of total audiences on linear TV and ...

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