AT&T’s Xandr Acquires TV Ad Business clypd

Published: 18/10/2019
AT&T’s Xandr Acquires TV Ad Business clypd
Source: WWW.BROADCASTINGCABLE.COM

AT&T Xandr advertising unit said it acquired clypd, adding more advanced TV capabilities to its existing digital and addressable business. Clypd is used by broadcast and cable programmers to serve relevant advertising to viewers using audience and other data.  AT&T has been using the ...

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