Buying Is About The Customer Achieving Better Outcomes

Published: 12/09/2019
Buying Is About The Customer Achieving Better Outcomes
Source: PARTNERSINEXCELLENCEBLOG.COM

I was reading a LinkedIn discussion thread, it started with a premise that people love to buy stuff. I’m not sure that’s true, at least in B2B. But Bob Apollo and Scott Santucci started a great sub-discussion. I wanted to expand on this. Too often, because we focus on our jobs and achieving [...] Related Posts: Changing Our Vocabularies! Outcome Based Buying Customers Don't Care About

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