Allstate beefs up its internal agency as more work goes in-house

Published: 19/08/2019
Allstate beefs up its internal agency as more work goes in-house
Source: ADAGE.COM

Allstate, known for putting consumers “in good hands,” is now putting its advertising in those same hands. The insurance giant has formed a 200-person internal creative team–with plans to expand it–as it takes more marketing in-house. The move puts more pressure on its external agencies such as Leo Burnett , which has held the account for 62 years. Leading the in-house drive is longtime agenc

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