Amazon tests ‘top brand’ label for some big-name fashion sellers

Published: 16/08/2019
Amazon tests ‘top brand’ label for some big-name fashion sellers
Source: ADAGE.COM

Amazon.com Inc. is designating products sold by certain companies as “top brands,” a test that if widely implemented could ease tension between the online retail giant and big-name companies used to favorable positioning at brick-and-mortar retailers. The company appended a “top brand” label to products from Speedo, New Balance, Under Armor and Fruit of the Loom in some product search results, Mar

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