Activision Blizzard names first-ever global CMO

Published: 16/08/2019
Activision Blizzard names first-ever global CMO
Source: ADAGE.COM

Video game giant Activision Blizzard has hired Creative Artists Agency exec David Messinger as its global chief marketing officer. It is a new role for the company, which had been operating with individual marketing leaders for its three business units. The units are Activision, whose titles include “Call of Duty”; Blizzard, which has “Overwatch”; and King, known for “Candy Crush.” Messenger is le

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