As programmatic advertisers get smarter, agencies shake up the trading desk model

Published: 13/08/2019
As programmatic advertisers get smarter, agencies shake up the trading desk model
Source: DIGIDAY.COM

Most agency networks do not advertise their trading desks in the way they did during the advent of programmatic media. The post As programmatic advertisers get smarter, agencies shake up the trading desk model appeared first on Digiday .

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