Opinion: The immersive retail experience is getting in the way of the purchase

Published: 11/06/2019
Opinion: The immersive retail experience is getting in the way of the purchase
Source: ADAGE.COM

The other day, I stopped by a Soho store. My visit was meant to be quick, but it turned into an ordeal. It took me forever to find an available store associate, outdone only by time it took to retrieve the item I bought. This didn’t happen at Kmart. It happened at Apple.  I expect a high-level of service from the brands I buy from. In this, I am not alone. Service has become  the ke

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