‘Natural' Label Most Likely to Motivate Purchase

Published: 14/03/2019
‘Natural' Label Most Likely to Motivate Purchase
Source: WWW.SPECIALTYFOOD.COM

"Natural" remains a non-regulated claim on food packaging, yet the word would be most likely to motivate more than half (53 percent) of Americans to purchase a product in 2019, according to a survey conducted by Wakefield Research for Label Insight. The survey of 1,000 U.S. adults revealed that more than half, 51 percent, are swayed by a claim of "no preservatives." This is particularly true a

Read more
Related news
Comment