How to Measure Churn Rate From Product User Activity

Published: 4/09/2018
How to Measure Churn Rate From Product User Activity
Source: GROWTHHACKERS.COM

Churn rate can be a good indicator of whether your product or app will sink or swim. In this post, you'll learn how to measure churn rate and product stickiness with daily active users (DAU) and monthly active users (MAU) from product user activity (clickstream event-level data). The post is pretty nitty gritty and gives sample SQL queries plus a really cool Tableau visualization.

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