Research Shows Better Allocation of Marketing Spend Could Lead to $45 Billion More in Profits

Published: 21/06/2018
Research Shows Better Allocation of Marketing Spend Could Lead to $45 Billion More in Profits
Source: WWW.ADWEEK.COM

Advertisers are probably missing out on a whole lot of money by not optimizing their advertising budgets. According to new research revealed at the Cannes Lions International Festival of Creativity Wednesday by independent marketing and media consultancy Ebiquity, advertisers could gain $45 billion more in profits from such optimization. "This research shows that brands could...

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