Virtual Influencers Lead to Virtual Inauthenticity

Published: 15/05/2018
Virtual Influencers Lead to Virtual Inauthenticity
Source: WWW.ADWEEK.COM

A recent new trend that's popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are computer-generated-imagery-created influencers who are designed to portray ideal lifestyle--with Vogue dubbing one of the first virtual influencers, @lilmiquela, as the "Fictional It Girl." @lilmiquela has amassed

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