ESPN Touts Effectiveness of Spots Viewed Out of Home

Published: 15/05/2018
ESPN Touts Effectiveness of Spots Viewed Out of Home
Source: WWW.BROADCASTINGCABLE.COM

ESPN, which is getting its out-of-home viewership included in many of its advertising deals, is pointing to new research that shows commercials viewed in bars, health clubs and other venues are as effective as those seen in living rooms. When Nielsen includes out-of-home viewing in its ratings, ...

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