What to Expect From Viacom and Snapchat’s Expanded Partnership

Published: 24/04/2018
What to Expect From Viacom and Snapchat’s Expanded Partnership
Source: WWW.ADWEEK.COM

Viacom and Snapchat, Inc. are expanding their partnership, the companies announced today. Viacom will create and develop new shows and more Our Stories from MTV, BET and Comedy Central to appear on Snapchat's Discover page. "We're really starting to see the separation of ages by platform," MTV president Chris McCarthy said. "We're focused on how...

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