How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

Published: 24/04/2018
How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When
Source: WWW.ADWEEK.COM

"Snap into a Slim Jim," Macho Man Randy Savage bellowed from TV sets during the 1990s as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as junk food, Slim Jim was a mainstay for adolescent boys and convenient stores. But artisanal jerky brand Krave,...

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