HDR mindshare: As awareness grows, so does confusion

Published: 22/11/2017
HDR mindshare: As awareness grows, so does confusion
Source: WWW.FIERCECABLE.COM

As consumer awareness of HDR grows, so too does the complexity of offerings. From marketing messaging around HDR used by TV makers, to the growing pool of proprietary end-to-end solutions offered by vendors, to the at times confusing certification taxonomy, consumer confusion abounds.

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