Miles are Still More Important Than Revenue — Even at United, Delta, and American

Published: 5/11/2017
Miles are Still More Important Than Revenue — Even at United, Delta, and American
Source: VIEWFROMTHEWING.BOARDINGAREA.COM

If frequent flyer credits at United, Delta, and American are earned based on the price of a ticket rather than the distance flown, why are those credits called miles ? Frequent flyer programs were meant to provide differentiation amongst airlines where none existed. Airline seats are more or less commodity products. Programs create brand loyalty, and get a customer to take a connection rather than

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