Mastering Amazon and Alibaba Is the Key to Driving Growth for Brands

Published: 13/10/2017
Mastering Amazon and Alibaba Is the Key to Driving Growth for Brands
Source: FEEDS.ADWEEK.COM

When Marc Pritchard, Procter & Gamble's chief brand officer, addressed the 2,700 attendees at the Association of National Advertisers' Masters of Marketing Annual Conference in Orlando, Fla., last week, he mentioned how working with ecommerce players Amazon and Alibaba has helped accelerate P&G's $3 billion ecommerce business while also reducing digital ad waste by roughly...

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