Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday .
Publishers are favoring muted autoplay videos as they try to find common ground between an enjoyable user experience and profitable ad formats. The post Digiday Research in brief: 60 percent of publis ... Read more
DSW is on a mission to standardize and transform its influencer marketing strategy while making it a larger part of its digital marketing budget. The post Why shoe retailer DSW is turning influencer c ... Read more
Reducing ad clutter helped Kiplinger roughly double the amount of revenue per user on its articles. The post Kiplinger doubled revenue per visit after reducing content-recommendation vendors appeared ... Read more
While companies like Vestiaire Collective and The RealReal have established platforms for secondhand online luxury, the market segment has yet to take off in China. Vestiaire Collective plans to chang ... Read more
Politico is testing new editorial products in Germany, France and the U.K. to expand its visibility and brand beyond its Brussels hub. The post Politico uses pop-up newsletters to test new European ma ... Read more
For quite some time I have some cryptocurrencies on hold. These mostly come from times it was possible to mine Bitcoin on the CPU, but I've got some small payments recently as well. I've been using El ... Read more