Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms. The bigger picture problem — the […]
For publishers pivoting to video can mean an uneasy balancing act for ad revenue. Using separate platforms to manage programmatic and direct creates a complicated scenario in which too many tools are ... Read more
Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations app ... Read more
Publishers are favoring muted autoplay videos as they try to find common ground between an enjoyable user experience and profitable ad formats. The post Digiday Research in brief: 60 percent of publis ... Read more
DSW is on a mission to standardize and transform its influencer marketing strategy while making it a larger part of its digital marketing budget. The post Why shoe retailer DSW is turning influencer c ... Read more
Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers. Read more
In the latest episode of "Behind the Numbers," eMarketer's Paul Briggs, Jasmine Enberg and Bill Fisher discuss digital banking adoption in the US, the UK and Canada. Read more
Reducing ad clutter helped Kiplinger roughly double the amount of revenue per user on its articles. The post Kiplinger doubled revenue per visit after reducing content-recommendation vendors appeared ... Read more
While companies like Vestiaire Collective and The RealReal have established platforms for secondhand online luxury, the market segment has yet to take off in China. Vestiaire Collective plans to chang ... Read more
RBC has built AI-powered budgeting and saving capabilities within its mobile app. The post RBC is building AI into its mobile banking app appeared first on Digiday . Read more
Politico is testing new editorial products in Germany, France and the U.K. to expand its visibility and brand beyond its Brussels hub. The post Politico uses pop-up newsletters to test new European ma ... Read more
Online food delivery service Just Eat said TV is hard to measure. The post How food delivery service Just Eat is making TV work for customer acquisition appeared first on Digiday . Read more
With experiential marketing blowing up, publishers are adding experiences and events to the list of services they pitch to marketers. The post Why The New York Times and other publishers are adding ex ... Read more
EIG Berlin 2017 - gaming, betting and the digital tech wave? The post EIG Berlin 2017 – gaming, betting and the digital tech wave? appeared first on CalvinAyre.com . Read more