Coach Changes Corporate Name To Tapestry; Brand Name Is Unchanged

Published: 12/10/2017
Coach Changes Corporate Name To Tapestry; Brand Name Is Unchanged
Source: WWW.NPR.ORG

Celebrators of National Handbag Day got quite a scare this week. Tuesday's unofficial holiday was over by the time luxury brand Coach announced on Wednesday that it is changing its corporate name. The move is designed to better include the two other brands Coach owns: Stuart Weitzman and Kate Spade. Consumer outrage quickly followed the announcement, but it died down a bit after shoppers realized

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