US TV* and Digital Video** Ad Spending, Programmatic vs. Nonprogrammatic, 2016 & 2019 (billions)

Published: 28/09/2017
US TV* and Digital Video** Ad Spending, Programmatic vs. Nonprogrammatic, 2016 & 2019 (billions)
Source: TOTALACCESS.EMARKETER.COM

2016—TV* No 2016—TV* 2016—TV* Programmatic No 0.64 Programmatic 0.64 2016—Digitalvideo** $ Nonprogrammatic No 70.65 Nonprogrammatic 70.65 2019—TV* $ 2016—Digitalvideo** No 2016—Digitalvideo** 2019—Digitalvideo** Programmatic No 6.42 Programmatic 6.42 $ Nonprogrammatic No 4.28 Nonprogrammatic 4.28 $ 2019—TV* No 2019—TV* Programmatic No 3.80 Programmatic 3.80 $ Nonprogrammatic No 68.42 Nonprogrammat

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