US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2015-2019 (billions, % change and % of total RTB digital display ad spending)

Published: 28/09/2017
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2015-2019 (billions, % change and % of total RTB digital display ad spending)
Source: TOTALACCESS.EMARKETER.COM

Black 2015 2016 2017 2018 2019 Open exchange* Black $6.30 Open exchange* $6.30 $7.66 $8.31 $8.87 $9.33 —% change No 18.8% —% change 18.8% 21.7% 8.4% 6.7% 5.2% —% of total RTB digital display ad spending No 75.0% —% of total RTB digital display ad spending 75.0% 64.0% 58.0% 54.0% 51.0% Private marketplace** Black $2.10 Private marketplace** $2.10 $4.31 $6.02 $7.55 $8.96 —% change No 190.4% —% chang

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