US Programmatic Digital Display Ad Spending, by Transaction Method, 2015-2019 (billions)

Published: 28/09/2017
US Programmatic Digital Display Ad Spending, by Transaction Method, 2015-2019 (billions)
Source: TOTALACCESS.EMARKETER.COM

2015 No 9.10 2015 9.10 Programmatic direct* $ No 2.10 2.10 Privatemarketplace(RTB)** $ No 6.30 6.30 Open exchange(RTB)*** $ 2016 No 13.50 2016 13.50 $ No 4.31 4.31 $ No 7.66 7.66 $ 2017 No 18.23 2017 18.23 $ No 6.02 6.02 $ No 8.31 8.31 $ 2018 No 22.68 2018 22.68 $ No 7.55 7.55 $ No 8.87 8.87 $ 2019 No 27.43 2019 27.43 $ No 8.96 8.96 $ No 9.33 9.33 $

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