US Programmatic Digital Display Ad Spending, by Device, 2015-2019 (billions, % change and % of total)

Published: 28/09/2017
US Programmatic Digital Display Ad Spending, by Device, 2015-2019 (billions, % change and % of total)
Source: TOTALACCESS.EMARKETER.COM

Black 2015 2016 2017 2018 2019 Mobile* Black $10.68 Mobile* $10.68 $17.99 $24.14 $30.09 $36.09 —% change No 140.7% —% change 140.7% 68.4% 34.2% 24.7% 20.0% —% of total programmatic digital display ad spending No —% of total programmatic digital display ad spending 61.0% 70.6% 74.1% 77.0% 78.9% Desktop/laptop Black $6.81 Desktop/laptop $6.81 $7.48 $8.42 $9.01 $9.62 —% change No -4.7% —% change -4.7

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