Ehrenberg-Bass Institute releases its latest report; study claims big brands are not dying

Published: 5/10/2017
Ehrenberg-Bass Institute releases its latest report; study claims big brands are not dying
Source: WWW.CAMPAIGNBRIEF.COM

A new report released today by the Ehrenberg-Bass Institute rejects the popular opinion that the world is turning against big brands.The report was released in response to mounting speculation that big global brands are losing out to small local brands,...

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