{PR}edict: Predictive Analytics and the Future of PR, Part 2

Published: 12/09/2017
{PR}edict: Predictive Analytics and the Future of PR, Part 2
Source: WWW.SHIFTCOMM.COM

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data… Read More →

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