The ROI of Data Quality in Your Digital Advertising

Published: 25/08/2017
The ROI of Data Quality in Your Digital Advertising
Source: FEEDS.ADWEEK.COM

While programmatic ad serving platforms tend to get the lion's share of the media attention these days, it's the quality of your own data that will have the biggest impact on the ROI of your digital advertising spend. And for all the talk about data-driven advertising and marketing business models, Forrester revealed in a recent...

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