Consumers Seek Clearer Product Information

Published: 25/08/2017
Consumers Seek Clearer Product Information
Source: WWW.SPECIALTYFOOD.COM

Thirty-nine percent of consumers would switch to brands that provide clearer information than the products they currently buy, according to Nielsen . Additionally, 68 percent are willing to pay more for food and beverages that don't contain ingredients perceived as bad for them, and 53 percent find the exclusion of undesirable ingredients more important than the inclusion of beneficial ingredient

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