Publishers want to know: What’s my inventory worth?

Published: 29/05/2017
Publishers want to know: What’s my inventory worth?
Source: DIGIDAY.COM

As the programmatic advertising landscape continues to evolve with new technology and players, the fundamental question for publishers and app developers relying on ad-based revenue remains unchanged -- what is the value of my advertising inventory? What has changed is the information and tools that are available to answer this question. Sponsored by OpenX The post Publishers want to know: What’s

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